Jonah berger is a marketing professor at the wharton school at the university of pennsylvania and internationally bestselling author of contagious invisible influence and the catalysthes a world renowned expert on social influence word of mouth and why products ideas and behaviors catch on and has published over 50 papers in top tier academic journals. Contagious why things catch on by jonah berger published by simon and schuster category business i cant remember the last time a business book had me up all night reading although i am retired i found this book fascinating on several levels. Contagious why things catch on adds useful new examples and a new stepps mnemonic into the innovators vocabulary there are a many ways to skin the viral cat tipping point unleashing the ideavirus how hits happen made to stick and while there are few awe some revelations contagious holds its own. Were all ads for the brands we wear and promote jimmy i bring up the ubiquitous nature of advertising because it is the reason why i think this breakdown of contagious why things catch on by
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